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<table width="100%" summary="page for Tuna"><tr><td>Tuna</td><td style="text-align: right;">R Documentation</td></tr></table>

<h2>Choice of Brand for Tuna </h2>

<h3>Description</h3>

<p>a cross-section
</p>
<p><em>number of observations</em> :  13705
</p>
<p><em>observation</em> :  individuals
</p>
<p><em>country</em> :  United States
</p>


<h3>Usage</h3>

<pre>data(Tuna)</pre>


<h3>Format</h3>

<p>A dataframe containing :
</p>

<dl>
<dt>hid</dt><dd><p>individuals identifiers</p>
</dd>
<dt>id</dt><dd><p>purchase identifiers</p>
</dd>
<dt>choice</dt><dd>
<p>one of <code>skw</code> (Starkist water), 
<code>cosw</code> (Chicken of the sea water), 
<code>pw</code> (store&ndash;specific private 
label water), <code>sko</code> (Starkist 
oil), <code>coso</code> (Chicken of the sea 
oil)</p>
</dd>
<dt>price.z</dt><dd><p>price of brand z</p>
</dd>
</dl>



<h3>Source</h3>

<p>Kim, Byong&ndash;Do,  Robert C.   Blattberg and  Peter E.  Rossi (1995) &ldquo;Modeling the distribution of price sensitivity and implications for optimal retail pricing&rdquo;, <em>Journal of Business Economics and Statistics</em>, <b>13(3)</b>, 291.
</p>


<h3>References</h3>

<p>Journal of Business Economics and Statistics web site : <a href="http://amstat.tandfonline.com/loi/ubes20">http://amstat.tandfonline.com/loi/ubes20</a>.
</p>


<h3>See Also</h3>

<p><code>Index.Source</code>, <code>Index.Economics</code>, <code>Index.Econometrics</code>, <code>Index.Observations</code></p>


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